5 Effective Marketing Ideas for Your Jewelry Business
Whether you’ve noticed a slump in sales lately, or you’re just ready to boost business, getting your business’ name out there is an important first step. If you’ve run out of ideas on how to market your jewelry business, check out these 5 simple marketing ideas that will help drive the sales you desire.
1. Parade Your Pieces
Everyone you see, whether it’s while you’re walking down the street or shopping at the grocery store, is a potential customer. You represent your brand everywhere you go. It’s important to always be friendly and professional to anyone you meet. Wear your jewelry out, and loan a few pieces to friends. When someone compliments your earrings, or asks you where you got your necklace, give them one of your business cards and refer them to your website. You are your own walking, free advertising!
Promotions and giveaways can be a highly effective way to spread the word about your products. Try offering a product giveaway to whoever shares one of your posts, or when your Facebook page reaches a certain number of likes. You can also offer special sales and discounts solely to your social media followers. This can create more buzz for your business, attract new fans, and get more traffic coming to your site.
3. Leave Your Mark
Help past customers find you again by using branded packaging, jewelry tags, and product labels. Consumers today are very visually driven. Even if they can’t remember your name, they will remember visuals like product packaging and branding – making it easier to find you. Always include a business card in your orders – they may keep it in their purse. And when one of their friend’s asks where they got their jewelry, they’ll be able to tell them! Try asking yourself, “If a customer wants to recommend me down the road, can they?”
4. Referral Program
Offering incentives for referrals is a great way to gain new customers. Try offering a gift card, percent off, or a small token of appreciation for both the referrer and the new customer. This can motivate your current customers to recommend you to others, and attract new customers to come in and shop!
Email marketing in the form of newsletters can be a great way to build a personal relationship with your customers, build loyalty, and boost sales. Before sending out your first newsletter though, be sure you have a list of subscribers. Subscribers are people who have signed up, or opted-in, to receive your newsletters. You don’t want people to associate your business with spam! You can definitely give your past customers an opportunity to sign up though, by including sign up forms on your website and social media pages. If you attend craft or trade shows, be sure bring a sign up list with you too. Newsletters can include anything from new products and promotions, to behind-the-scenes photos, to information on which upcoming trade shows you’re going to be at. Always be personal with your newsletters – remember, it’s important to build relationships – which eventually will build sales!
If you’re looking for custom product labels or jewelry price tags for your jewelry business, come visit us at labelidsystems.com! We can help give your business a professional, attractive look at competitive pricing. If you have any questions, feel free to send us an email at firstname.lastname@example.org, or give us a call at 1.866.ZIPTAPE!